Commercial Planning

    For our commercial, my group was thinking we'd do a scene where either where we based our commercial around runners or students. Whereas both ideas center around "students" because of our actors, the major difference comes into the area we film. We came up with two ideas, using either one as a back up in case the areas we cased ended up being booked. For the first idea, we thought we could film on the track, and have two subjects prepared to race. With one tired and the other fairly energized, the set up would be a third party offering coffee to the tired runner to finish the race to introduce the product, ending in the line "didn't you know, America runs on Dunkin'". For the second, in case the track was taken, we thought we could film around a sitting area not too far from the track-field, having the student sit and talk about how much they enjoy Dunkin' coffee and donuts.

    Location wise, lighting is without a doubt, not an issue, if weather were to be a problem, the backup idea would be implemented but due to them both being outside, if only lighting dialogue would change to fit the mood, and if anything like rain, nearby areas with overhangs to protect the equipment. Right now, the props and costumes for both ideas consist of sportswear (shorts and running shoes),  pajamas, a whistle, an apron for the third party person, an empty Dunkin' bag, Dunkin' cup, and hopefully an actual box of donuts. We'd, mainly be dressing up for the track idea rather than anything else, and the actual props apply for both ideas. Me personally, I won't be altering anything in terms of dress, I volunteered to be the cameraman. For the secondary idea, we decided subjects would wear.
    In all, the plan for filming day is first, go to the primary spot, the track-field, and set up. The subjects will be dressed beforehand and so forth in their established customs. If allowed with time, re-shoots will be done to get enough footage in case of damage, loss, or needed splicing. If not the field we'd walk over to the aforementioned sitting area, an outdoor scene with grassy ascents. After filming day and all shots and re-shoots have been taken, we'd move into editing where needed sound effects will be added. It's unclear to when we'd do this but for many Dunkin' commercials, a voice-over is implemented, we could both add it in editing and film it.

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