Commercial Drafting

    Today my group and I discussed what we'd do for our commercial, and from the choices, we landed on Dunkin' Donuts (now just Dukin'). I personally wanted to make an ad about the school, since we'd be filming at school already. Finding a set and props would be a lot easier if we'd chosen that option, but I guess creativity is a big part of the assignment as well. With a Dunkin' commercial, I believe the only props we'd need are cups, and maybe one to a dozen donuts. While there is a possible cost, it isn't so high that it can't be met. Of course for the set, we'd have no choice but to pass the opportunity of shooting in the actual establishment, but that also isn't, much of a problem. For shooting, I'm thinking we could do a sit-down scene outside with multiple cups as a normal "in life" shot. I envision the commercial as being "no so scripted"; having a flowing conversation that draws adequate action to the product but doesn't detract from anything else.
    While researching, I found a few similarities in Dunkin' commercials. I found that from the year 2010 to now (2019) Dunkin has used a pretty one to one format with miner changes, just as any other good brand should. The trends within these commercials were: voice-overs, person and product together, and minimal scripted lines (apart from the voice-over). Camera angles varied but were kept to eye-line level and birds-eye view for the majority. Out of the ten or so commercial I've seen so far, low angles have only been used while taking shots of the product, mainly drinks. The camera in most scenes was also stationary. using pans and zooms to move "around" the set, if any movement at all was used.
     Another trend I noticed was that the commercial often displayed a specific demographic (or type) of people that would take part in consuming the product. With Dunkin' it wasn't just "people", but rather "Teacher", "Student", "Office Worker", "Mom", or anything along those lines. With each commercial, the "Dunkin' community" was fleshed out. With more than just donuts and coffee, Dunkin' has many patrons, and I believe they recognize this and attempt to represent it in their commercials. For example, with a bit of comedy. Dunkin' released a commercial with plane pilots, having their food blown away by the winds whilst in the air. Not only did they advise what they needed to and grabbed their intended audience, but they went a little further and showed that they realize that the people who consume donuts and coffee are more than just "tire" and "in need of energy".